SEO research tools
Follow the question. Find the opportunity.
Research keywords, analyze domains and backlinks, track rankings, audit sites, and understand AI visibility from one workspace.
AI agent workflows
Let supported MCP clients research keywords, SERPs, domains, backlinks, and first-party Search Console data through FlexQueries.
Keyword workflows
Find, organize, and monitor the keywords that matter.
Keyword Research
Find the keywords worth doing something about
Start with a topic, uncover related searches, compare demand and competition, inspect the ranking pages, and save the opportunities that fit your site.
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Saved Keywords
Track and organize the keywords that deserve follow-up
Save keyword ideas with volume, difficulty, intent, CPC, and tags, then use those lists for content planning, rank tracking, and agent-assisted research.
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Rank Tracking
Rank tracker for monitoring keyword positions
Track keyword positions by domain, market, and device, review movement over time, and keep recurring ranking checks connected to your SEO research.
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Domain research
Understand competitors, backlinks, and technical health.
Domain Overview
Domain overview: traffic, keywords, and pages for any domain
Get a domain overview of any website: estimated organic traffic, ranking keywords, and top organic pages, with one click into backlink and keyword research.
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Backlinks
Backlink analysis for understanding a site's link profile
Analyze a domain's backlinks, referring domains, link attributes, and top pages inside your SEO workspace, with no separate link subscription.
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Site Audit
SEO audit tool for finding technical issues fast
Crawl a site, collect page-level technical signals, and optionally run Lighthouse checks for performance, SEO, accessibility, and best-practice issues.
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AI visibility
Research AI search prompts, citations, and brand visibility.
AI Visibility
Track brand visibility across ChatGPT and AI search
Measure brand mentions, cited pages, source domains, and connected prompts across supported ChatGPT and Google AI Overview data, using the same pay-as-you-go balance as your SEO research.
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AI Brand Monitoring
AI brand monitoring for mentions, prompts, and citations
Look up any brand across supported ChatGPT and Google AI Overview data. Track mentions, cited pages, source domains, and connected prompts using the same pay-as-you-go balance as your SEO work.
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Prompt Explorer
Research the prompts shaping ChatGPT and AI-search answers
Run a customer question across supported AI models, compare the answers and returned citations, and inspect brand mentions with optional web-search context.
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